STEEL & METALLURGY :: Abstract for February 2010 Issue

View of February' 2010 Issue
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BENEFICIATION OF LEAN GRADE IRON RESOURCES - A STEP FORWARD
By N. K. Nanda Director (Technical), NMDC Ltd., Hyderabad

ABSTRACT
The exploitation of high grade iron ore reserves is on the raise to meet the demands of the rapid growing steel industry. Minerals being non renewable assets, call of the hour is judicious utilization of the available resources. The thrust on the iron ore producers is to enhance the productivity from the existing mines by recovering iron units from slimes which are discarded as tailings from the existing iron ore processing plants containing substantial amount of recoverable iron units. Also, to look in to the alternative resources like lean grade iron ores such as Banded Hematite Jasper (BHJ)/ Banded Hematite Quartzite (BHQ) which are available in abundance but not yet utilized for want of suitable process technology.

Interview of Mr. Stefan O. Rutishauser, Director & CEO, SMS Concast Engineering (India) Pvt. Ltd.

Mega Steel Plants At Kendujhar District: Perspective View From The Resident Citizens
By Kiran S. Sahu, Wing Commander (Retd.)

ABSTRACT
After decades of waiting for value addition to iron ore within the district of Kendujhar, Government of Orissa commenced directing the major steel investors towards the district only recently, about 16 months ago, for possible location of their production units. Some of them accepted the positive aspects of Kendujhar district and appointed well-known consultants to do site selection. Others made their in-house studies.

SMS Concast - Global Approach with Local Focus on Indian market
By Stefan Rutishauser, Director & CEO, SMS Concast Engineering (India) Pvt.Ltd.

ABSTRACT
With more than 50 years of experience in Continuous Casting of steel, Concast has been present in India from the beginning of the modern days of steel making and has been driving the continuous casting revolution globally and also with a strong local focus in India. The first Concast plants in India had been commissioned in the early sixties (Canara Workshops Ltd. Mangalore – 1x1 strand vertical unbending caster – 1965 and Mukand Iron & Steel, Bombay 1x2 strand curved S-type caster)

The Dynamics of Marketing in Steel Industry
By Dr. Ing H. P. Misra, Ex Chairman, IPICOL
Dr. B. P. Misra, ED(Commercial),MESCO STEEL

ABSTRACT
Marketing deals with identifying and meeting human, industrial and social needs. It is an organizational function and a set of processes for creating, communicating, and delivering value to customers and managing customer relationships in ways that benefit the organization and its stakeholders.
Marketing can therefore be defined as the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value. It is a societal process by which individuals and groups obtain what they need, and want through creating, offering, and freely exchanging products and services of value with others.
Marketing has two primary objectives. The first is to determine the attractiveness of markets and submarkets, and the second is to understand the dynamics of the market, so that threats and opportunities can be detected and strategies adopted.