Page 15 - Steel Metallurgy eMagazine Volume June 2024

FACE TO FACE

NM: Among your four business
verticals namely refractories, ceramics,
ores and alloys and steel how would
you rate the volume on percentage
terms? In other words out of your total
business volumes could you share the
percentage of each business sector?

AS: You've asked me about the
percentages of the different business
verticals. Certainly, I would say
refractory raw materials and refractory
bricks take, somewhere about 30%. I
would also like to say that ceramics and
ores are growing very nicely and I can see
in the not so long term ahead, these will
be very well-established businesses for refractory demand is met by the steel
us. We deal with ores and minerals and industry. To this end what are your
also stuff for ceramics from Indonesia, suggestions/ recommendations to
Vietnam, South Africa, from the Middle meet the refractory requirement in the
East, and Brazil. steel industry in India during the next

NM: As we are all aware Global I have said to my people over decade?
Monarch has been associated with the last 40-50 years, and to AS: Your last question is about the target
Magnesita Brazil for quite some time my customers everywhere, of the steel production in India. Well,
and later with RHI Magnesita in its that if there is a quality it's been quite remarkable. Considering
present form which gave you the active issue, we shall resolve it to that for 50 years, we were kind of stuck
right as an agent on their behalf. At at around 70/80 million MT, and are
present what kind of partnership do their satisfaction now looking at 150 MT this year. We are
you have with RHI Magnesita both in number two in the world. Japan hasn't
India and globally? moved from 90/100, nor have the United
the last 50 years and I'm going to live my States in the last several decades. We
AS: I mentioned earlier, in fact, I life here and whatever years I've got left. have a huge advantage of a major market
had spoken in great detail regarding We were going to work in the Middle in the country, so with the growing
Magnesita Brazil when I started off. I East and grow our businesses there, and steel production, the refractory demand
didn't think this question would come therefore Dubai was a good place to in India will also grow. We are seeing
up. We were agents for Magnesita Brazil, be. Turnover of the group, well, we're a the growth within the industry, and
but we are not agents for RHI. We buy proprietary company. We don't do badly, all the major players are here. They're
from RHI and sell to customers around and employ about 70 people. all expanding, they're putting up new
the world. We don't act as agents for plants, expanding capacity and adding
anybody. Future expansion and diversification new products.
plan, well, frankly speaking, this is what
NM: As the president of Global I'm focusing on now, because the regular I don't think I am the right person to
Monarch, could you briefly highlight day-to-day business is being taken care of suggest or recommend what we should
the history of Global Monarch and by my children and grandchildren, and be doing for the next decade or two.
the reason as to why you chose UAE/ that's how it has to be. I am attempting
Dubai as your headquarters? What to do some new businesses. So thank you very much, it’s been a great
is the present turnover of your group pleasure to have been invited and to have
and how many employees do you have NM: Indian steel industry has set been interviewed. I have, in all honesty,
on your rolls? What are your future a target of 300 million tonnes steel tried to answer your questions to the
expansion and diversification plans? products by the year 2030 and further best of my ability and next time around
envisaged a target of 500 million Meera, my daughter, our president of
AS: Why did I choose UAE, Dubai as a tonnes steel capacity by the year 2047. refractories, who was there at the last
headquarter? Well, I've been in India for As we all know 70% of the global IRFCON, will have things to add.

JUNE 2024 STEEL & METALLURGY 11